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Start your side hustle

The first step for week one is to determine what you want to sell and your why!



Before you start, write down your reason for starting the business. Your why is your super-power. Your purpose will drive you every day and is what you can anchor back to when you face challenging times. Is your 'why' to:

  • Provide for your children or establish an education/future fund?

  • Take care of your significant other or loved ones?

  • Fund your dream holiday?

  • Establish a second income and improve your finances?

The stronger your why the greater your chance of success. Take your time. Think about your why carefully, write it down and put it in a prominent place as a constant reminder. Make it your phone screensaver, your desktop image, put it on your fridge, post it next to your bed, in your bathroom. Whatever you do, remind yourself of your 'why' when the chips are down.


What is your why? Your reason for wanting a better life.


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Week 1. What business will you start?


You should use the first week to define what you want to sell.


It helps to be passionate about what you do, and it helps to be good at it. So the first job is to think and recognise your talents. How do you know what your talents are? Your talent is something you find easy to do that others don't. For example, German Composer Lugwig van Beethoven knew how to play the piano better than most.


"Your talent is something you find easy to do, that other don't"

You don't have to be Beethoven; however, you want to connect with your idea and possess an interest or passion in what you do. An interest or passion will help grind through the challenging moments and inspire you to think your way out of the lows you will inevitably find yourself in at some point over the next 90 days.


Most importantly, you have to find a service or product people will be willing to pay for. So who will buy your service/product and why?


Try completing the following exercise to guide your decision:


What do you find easy to do that others don't? E.g. sport, music, cooking, writing, listening.


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From the above list, what do you like doing or have an interest in?


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What are your skills/expertise? E.g. marketing, building, leading, teaching, selling.


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Combine your response to the second 2 questions and list what services or products align with your talents, interests and skills. It could be cookies, cakes, clothing, blogging, car washing, bookkeeping. Anything that interests you and you have a particular talent for.



In my article Top 5 reasons a startup fails, the number one reason is no market need for the product/service. Unfortunately, the majority of new startups fail, so to ensure you're in the successful category, make this next step a top priority in the first week.


Who will buy your product/service and why?


From your list, select what you want to do to awaken your #entrepreneurial dream and now write down who will buy your product/service and why?


Describe in detail who will buy your product/services:


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Why will they buy your product or services? What problem do you solve?


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Once you have an unequivocal definition recorded in words of 'who' will buy your product or service and 'why', you're ready to move on to week two.


Well done!



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